Alicia Plaza-Byrd
Marketing Portfolio
Hi, I'm Alicia!
A creative and determined marketer with a passion for making life exciting and finding opportunities that challenge me. I'm currently a Marketing Intern for Sky Society and Avocademy. When I’m not working, I’m making travel plans with the people closest to me.
I graduated from UNC Greensboro with a degree in biology. I’ve always been interested in studying behavior and how relationships function and evolve. This encouraged me to use my background in biology as a unique perspective while I pursue digital marketing.
I’m looking to enhance my ability to learn new skills and build upon my existing ones. I’m adaptable and enjoy challenging myself to take on different roles which is why I’m looking for a company to grow with.
About Me
Certification & Skills
View Certificates:
Advanced Digital Marketing Certification by Sky Society
Social Media
Drove growth of Instagram reach from 83k to 2M in 60 days, through effective content sharing
Edits written content and develops social media blurbs, captions, and hashtags
Engages in research activity to draft course reports and monthly company announcements
Manages LinkedIn engagement, responding to mentions and reposting graduates, resulting in 27% increase in page views in 30 days
GRAPHIC DESIGN
Use Figma to create 20+ weekly posts for social media platforms, carefully following brand guidelines
Create YouTube thumbnails, Instagram posts, and reel covers with occasional repurposed content
Brand marketing
Assist in current rebrand of Sky Society's website and Instagram by creating user personas, performing competitive analyses, and discussing Brand Guidelines.
Shares ideas on how Sky Society can further its message to target audience and have content consistency across platforms.
Before
After
Before
After
Influencer Marketing
Collaborate with micro-influencers on TikTok, with 13k-40k followers, to create UGC videos advertising Sky Society's Career Affirmation Journal and drive traffic.
Resulted in 3 live videos with a combined total of 260k views and 16k likes across pages
Virtual Events
Help brainstorm ideas for virtual events and design promotional posts to drive traffic to Sky Society LinkedIn group.
Results:
- 132 registrants (2nd highest of any event Sky Society has hosted)
- 21% conversion rate for Eventbrite landing page
- 42% attendance rate
- Attendees from 7 different countries
Copywriting
Collaborate with team on weekly email newsletter, earning a 66% open rate, effectively contributing to 2x increase of overall open rate
Create SEO optimized blog posts using Semrush for keywords
5 Powerful Marketing Trends 2023 You'll Want to Focus on
Marketing to Women: A List of 6 Successful Examples, ranking on Page 2 of Google
Who is Whitney Simmons? Understanding her Unique Approach in the Fitness World , ranking on Page 1 of Google
Press release writing for the Sky Society Podcast
UX Design
My interest in marketing and social media stems from the things that excite me in my personal life.
In my spare time, I study UX Design. This includes creating user personas, wireframes, prototypes, and performing usability tests.
Social Media
Use Canva to design content across social media platforms and contribute to content calendar using Notion and Later
Acted as team lead for paid ad campaign. Collaborated with members to finalize design and choose appropriate demographics on Instagram.
Objective:
Results: